The ultimate in fashion, style and craftsmanship: shopping in Florence is a pleasure no one can resist. From the Hotel, it is possible to go to Gucci, Prada, Armani, Ferragamo, Fendi and other prestigious keynote brand stores in just a few minutes, the flagships of Florentine craftsmanship. Not far from Villa La Massa, there is also the outlet, The Mall, a gallery of selected luxury brands and high-end goods stores. Upon request, our Concierge will be happy to organize a Personal Shopper to assist you and show you the Florence’s best.

For further details, please e-mail: or call +39 (0)55 626 11.

Maisons, ateliers and workshops

Maisons, ateliers and workshops

Throughout the world, Tuscany is synonymous with excellence in handcrafted goods and high fashion. The concept of saper fare – knowing how to do things well – the result of creativity and passion which has always been part of this region’s fabric, where devotion to Tuscan tradition and the use of local raw materials meet a desire to experiment and innovate. Your stay at Villa La Massa is the perfect excuse for visiting century-old bespoke, handcraft stores and workshops, dotted along the lanes and picturesque towns or for shopping at the ateliers of the grandmasters in the historic centers of cities.
Officina Profumo-Farmaceutica di Santa Maria Novella

Officina Profumo-Farmaceutica di Santa Maria Novella

With more than 400 years of history, the Officina Profumo-Farmaceutica di Santa Maria Novella shares Villa La Massa’s values – both founded in tradition and Tuscany. Take time to visit the Officina’s museum, housed at the ancient workshops and discover the secrets behind creating Santa Maria Novella perfumes, soaps, creams, essences and liqueurs.

Everything you were looking for

Stay for Longer (3×2)

Unwind at the beautiful Villa La Massa and enjoy an extra night of indulgence on us.

Villa La Massa Excellence

“Villa La Massa Excellence” is a prestigious three-day event dedicated to vintage car enthusiasts.

Suite Retreat

A romantic 2-night getaway in the “cradle of the Renaissance”!